Emma J. Farmer has over 45 years of professional experience including business ownership, hospitality and education.  For the past 13 years, Emma has managed her own Virtual Assistant business - Cybertary.  Emma has supported 200+ entrepreneurs, small businesses, medium sized businesses and large businesses since starting her virtual business.    Emma’s professional experience includes C-Level leadership, training and development, team building, human resources, operations, sales and marketing.

Prior to starting her own business, Emma spent a total of 22 ½ years in the hospitality industry.  For 7 ½ years, she worked for SREE Hotels, a successful franchise company in the Charlotte area.  She held the titles of General Manager, Director of Revenue Management, Director of Operations and most recently VP of Operations and Sales. Emma spent 15 years working for Marriott International where she held the titles of Director of Sales and Marketing, General Manager and Area General Manager in several different states.  Emma is very strong in building, leading, managing, motivating and mentoring professional talent.

Emma is most proud of her role as a mentor. She has played a pivotal role in the development of numerous associates whom started in hourly or line level positions and are now employed as General Managers or leaders in the hotel industry. Emma holds a degree in Early Childhood Education and has many certifications, certificates of achievement and awards from Marriott International.  

Emma is proud to be married to her husband Ronnie.  They have two daughters and a grandson. Emma enjoys traveling and meeting people.

Eco-Friendly: Operating under a planet-friendly business model, Cybertary is able to keep emissions from travel and its overall carbon footprint to a minimum, as well as avoid wasting valuable resources, such as gas, energy, paper, etc. wherever possible. Cybertary is dedicated to using eco-friendly technology, communications and work delivery methods as much as possible. We believe that every step we are willing to take toward the preservation of our planet’s precious resources is an important one.

Emma J. Farmer

President / Owner
"Virtual CEO"

I have always wanted to start my own business and take my destiny into my own hands. I was thrilled when my mother (and now business partner) called to ask what I thought about starting a business together.

We reviewed our options and decided to become a part of a franchise opportunity. Looking at our combined years of experience we settled upon Cybertary (the first virtual assistant franchise in the country). It was the perfect fit. 

Cybertary puts to use all of our many talents: accounting, marketing, computer technology, social media, image branding, customer service, hospitality, executive assistance and so much more. Together with our team, we help companies and other entrepreneurs organize and grow their businesses.

My goal is to help companies (no matter the size) grow and be profitable. I also desire to help business leaders identify, understand and work effectively with their target audience. By helping others be successful, I in turn will also be successful.

Specialties: Social Media Management, Executive Assistance, Website Maintenance, Spreadsheet/Document Creation, General Bookkeeping, Voice Overs and Project Management

Cybertary’s Patriot Policy:  It is Cybertary's position and policy to hire only workers within the U.S. and to not send any work overseas. For the security of our clients and their confidential information, we believe this policy is a positive, proactive and vitally important one.  Clients who work with Cybertary can have the confidence and reassurance of knowing that we keep our workers local and are able to thereby protect their best interests under the laws, insurance policies and identity theft protections that are in place in the U.S.

Aisha Horne

VP of Operations

"Cyber Virtuoso"